ARTICLES

Checkpoints for Super Sales Techniques

YOU

• Be neatly groomed
• Smile sincerely
• Keep the work area neat
• Recognize the customer immediately

CARING

• Be sincere
• Use a greeting that requires a positive response
• Focus on the customer and the merchandise
• Emphasize a desire to serve

LISTENING

• Listen for the message behind the words
• Be aware of the customer's body language

TELEPHONE TIPS

• Answer promptly and politely
• Put a smile in your voice
• Speak clearly
• Personalize the conversation

MERCHANDISE

• Know what merchandise or services you offer
• Know the specials
• Know when it is available

BENEFITS/FEATURES

• Listen to the customer to find out what they consider to be product benefits or features
• Sell the customer the product benefit supplemented with the product features

SELLING

• Demonstrate products using a "you" attitude
• Differentiate between excuses and objections
• Ask only positive questions when closing a sale
• Suggest complementary merchandise